The goal of AI training isn't to replace the fundamentals—it's to turn basic skills into a superpower, says Jessica Balter

Meta is making Instagram, Facebook and Messenger default to 13+ content settings for all teen accounts globally, adding automatic content barriers and session limits on topics like nutrition, weightlifting and anxiety.

The retailer is turning stores and restaurant partners into fan hubs to connect with Canadians ahead of the 2026 FIFA World Cup.

The iconic Quebec music brand is making its return, reimagined as a creator-led TikTok destination focused on music discovery, entertainment and local culture.

The review excludes North American but sets up another showdown between rival holding companies over data, tech, and agentic AI tools.

TBWA and BMO moved quickly when the bank brand showed up in Nirvanna The Band The Show The Movie.

The campaign celebrates women who are equally defined by their confidence, individuality and competitive drive.

New survey data, the WPP whistleblower case and the rise of agentic AI reveal an industry that still hasn’t gotten its house in order.

The campaign from Leo Burnett and MSL Group uses LinkedIn-native humour and a retro training-video to reframe pizza parties as a management problem, not a pizza problem.

The @HateTags campaign for The Toronto Holocaust Museum used the tricks of hate merchants’ nasty trade against them.

The 13-year employee has been instrumental in both new business wins, and expanded remits.

Marketers must move fast to earn the trust and loyalty of new immigrants to Canada, says WPP's Kevin Johnson.

“After nearly fifteen years of growing this agency, I’m returning to what I love most: the creative work,” said Mukerji.

“[M]y focus is on deepening senior accountability and ensuring we’re delivering work that drives real impact,” said Claveau.

The multi-year deal integrates Adidas' global brand campaign into the Toronto Blue Jays ecosystem, spanning player storytelling, fan engagement and youth development initiatives.

The recruitment campaign leans on creator-led social content to reposition the accounting profession as dynamic, relevant and embedded in real-world action.

New tools co-developed with Google as part of WPP’s $400m AI partnership with YouTube.