NEWS

The @HateTags campaign for The Toronto Holocaust Museum used the tricks of hate merchants’ nasty trade against them.

The 13-year employee has been instrumental in both new business wins, and expanded remits.

Marketers must move fast to earn the trust and loyalty of new immigrants to Canada, says WPP's Kevin Johnson.

“After nearly fifteen years of growing this agency, I’m returning to what I love most: the creative work,” said Mukerji.

“[M]y focus is on deepening senior accountability and ensuring we’re delivering work that drives real impact,” said Claveau.

The multi-year deal integrates Adidas' global brand campaign into the Toronto Blue Jays ecosystem, spanning player storytelling, fan engagement and youth development initiatives.

The recruitment campaign leans on creator-led social content to reposition the accounting profession as dynamic, relevant and embedded in real-world action.

New tools co-developed with Google as part of WPP’s $400m AI partnership with YouTube.

The mandate is to translate Grupo Bimbo’s "embedded responsibility" into a meaningful consumer narrative, says King Ursa founder Paulo Salomao.

The campaign from 72andSunny includes high-profile OOH and hard-hitting PSAs.

Only one UK-based agency made the top 20.

The “Game On” campaign targets navigation apps to reduce neighbourhood traffic and keep street hockey alive for the next generation.

Wren reduced his salary to $1 in favour of stock options, but he will only profit on the amount that Omnicom’s share price rises above a key threshold.

The latest work shifts the platform from awareness to product consideration, using a high-contrast animated world to simplify complex investment themes and spotlight opportunities others may overlook.

Timed for the beginning of baseball season, the campaign spotlights routine and consistent nutrition as the foundation of performance.

Takeshi Sano pledges execution-led transformation, as the group tackles a sweeping international overhaul.

The ongoing pilot gives advertisers the ability to invest in the format.

Campaign from Zulu Alpha Kilo promotes the pizza chain's latest menu innovation — a raised pool of creamy garlic dip baked into a pie.

Omnicom India’s Prasoon Joshi wonders if the industry obsession with personalization and efficiency might break the connections that once made brands matter.

A four-country study by Ipsos finds that speed and accountability are rising — but foundational marketing knowledge is not keeping up.

The former long-time creative team will focus on innovation and brand strategy, while Ron Smrczek continues to lead the creative department

It arrives with rival Air Canada under fire for its CEO’s failure to use French when addressing the victims of last week’s fatal runway collision at LaGuardia Airport.

AI search is set to become the next walled garden. Marketers are thinking through how this shakes out.

Meanwhile, indie agencies command the top 20.

The demand-side platform (DSP) pushes back on Omnicom’s audit as routine oversight, even as its shares tumble around 7% in intra-day trading.

The national awareness initiative features a community-sourced PSA and dedicated online resource aimed at addressing isolation and misinformation from the moment of diagnosis.

The BIGS celebrate the most powerful and purposeful creative work.

A total of 52 shops from across the Canadian agency landscape earned nods, led by Courage with seven.

The agency earned nods for its work with TD Bank, Bud Light, and RONA.

The new knowledge hub is designed to make it easier for media planners to evaluate Canadian media sources.

Campaign from Edelman Canada wants the condiment to claim its rightful place as a food A-lister.

The ChatGPT parent leads global AI narrative as rivals trail significantly, per Carma's research.

The agency will develop a new brand platform aimed at strengthening donor engagement and advancing the foundation’s equity-focused healthcare mission.

Groundbreaking research from Signal49 calculates economic impact at $130.9 billion, driven largely by in-house activity

Seven agencies pitched for the account, which covers Knorr and Hellmann's.

It is the 10th new business win of the year for the Toronto independent, which now has more than 70 employees across North America.

Created by Leo, “Bandwagon Hockey Coach” explains the basics of the game to those fair-weather fans who only take an interest when the playoffs begin.

In the past month, the media buying platform has experienced significant friction with 3 of the ‘Big 5’ advertising holding companies.

The TTD-Publicis fallout just made it impossible to pretend otherwise.

As brands experiment with digital twins and virtual creators, marketers are weighing the scale and efficiency of AI against the trust and human connection that drive real influence.

The platform lets brands launch city-based Instagram Story campaigns in minutes, tapping more than 2,000 creators and everyday users without the usual influencer processes.

New GM Bob Cornwall shares how the platform is bridging the gap between marketers and users, deepening engagement in mature markets, and positioning itself as a core growth engine for Canadian brands.

The latest trends, creator moves and platform updates marketers need to know.

H&M global CMO John Ehrnst talks Campaign through the end of bland retail, what drives Gen Z back into stores, digital twins and more.

R/GA leadership sat down with Campaign to reflect on the agency’s first year of returning to independence.

“We had an amazing creative run in our first go-around and we’re thrilled to be back,” says the duo.

To mark its 40th anniversary, International Delight brought the brand’s coffee shop flavours directly to Canadians living far from cafés.

The consultancy is calling for 5.8% growth this year, led by commerce media, social and search.

It’s time to usher in an age of “frictionmaxxing”, so that brands can embrace the sweat, not the smooth.

It was long regarded as an “experiential” agency, but that definition doesn’t encompass all of the work it does today, said ECD Jef Moore.

The tool generates a personalized Mother’s Day date for mums of premature babies, reframing the holiday around their experience.

The Toronto independent has expanded its remit with Rust-Oleum to include the U.S. market, while also adding cleaning products company, Star Brands.

The wellness brand launched its first body care line, Olly Body Wash, with an immersive Union Station activation, letting commuters experience mood-boosting fragrances and skin-care benefits.

Campaign from Cossette uses the language and visuals of tech launches to promote the brand's new line of high-protein products.

Canadians can now pick up Mighty Protein snacks mid-workout, thanks to a campaign that places products in gyms, running trails and climbing spaces.

Zeinab Sayed, head of measurement at #paid, outlines the benchmarks, brand-lift signals and creative formats that show whether influencer content is truly driving impact.

The latest trends, creator moves and platform updates marketers need to know.

The creator-first move positions Hermana to strengthen the bridge between influencers and brands through embedded creator leadership.

WPP, Publicis and Omnicom battled for the business in the final round.

The social impact agency has acquired Boston-based Rocket Social Impact as it looks to grow its U.S. revenue.

He succeeds Bev Hammond, and will maintain focus on continuing the association’s ambitious growth agenda.

Simply having a funny or unhinged tone of voice is not enough.

As Publicis marks 100 years, CEO Arthur Sadoun tells Campaign Asia why rivals cutting jobs and betting on AI "synthetic" companies are getting it wrong.

Shuman joins Publicis to build a social-first team designed to help brands spark culture, engage communities, and create impact across platforms.

The iconic Quebec treat is now for all Canadians, with a playful campaign that turns everyday moments into a pause for the cookie.

Her career includes three decades with top marketers including P&G and CIBC, as well as professional development roles.

The campaign shows the emotional and financial value Canadians aged 55+ have built through decades of home ownership, positioning home equity as a tool for retirement flexibility.

New campaign from Will urges parents to begin conversations with their teen boys as misogynistic content is increasingly reaching mainstream social feeds.

Mark Penn’s holding company reported full-year net revenue of $2.43bn for 2025.

Advertising has been on an apology tour for so long we should start earning air miles.

Ottawa says new data safeguards and oversight measures address security concerns while allowing TikTok to maintain its Canadian operations and support the country’s creator economy.

COMvergence has conducted a 10-year analysis of the Canadian mergers and acquisitions market, showing a strategic shift towards companies specializing in technology, data and, more recently, AI.

Timed to the NHL Trade Deadline, Bell launched the “Bell Trade-In Deadline” — a one-day promotion offering customers a minimum $500 trade-in value on any phone.

The one-time-only spot from Rethink featured former Habs goalie José Théodore making an offer to the team’s diehard fans.

The agency will help launch the company’s better-for-you soda brand, Soda-ly.

By replacing the everyday dash with the shape of a KitKat bar, the campaign reframes familiar pairings like “9–5” and “YYZ–JFK” as subtle reminders to pause.

Inspired by Charu Srivastava’s critique of the International Women’s Day theme “Give to Gain,” we asked women across Canada’s ad industry to weigh in.

Inspired by Charu Srivastava’s critique of the International Women’s Day theme “Give to Gain,” we asked women across Canada’s ad industry to weigh in.

Ahead of International Women’s Day, the initiative will partner with national organizations to address health disparities affecting women and girls across Canada.

On International Women's Day, Meghan Kraemer offers her perspective: The system was never built for mothers, so we’re creating our own.

The latest trends, creator moves and platform updates marketers need to know.

From Olympic vlogs to behind-the-scenes training content, athletes are turning social platforms into media channels — and giving brands new ways to reach fans.

The five-part YouTube series shows how kitchens can be built on any budget, with expert tips, creative designs and renovation advice.

It is the publisher’s largest campaign since 2019, and its first with new agency partner VML Canada.

Most recently at MLSE, Staikos was named one of Canada’s Most Powerful Women in 2022.

The group, Local Independent Television Stations, says Meta is using “workarounds, copycat content, and AI-generated material that mimics legitimate journalism” to continue presenting news and information.

Limited-time offer pairs the return of the Hockey Hero Burger, with mini sticks spotlighting some of the league’s biggest names.

Agency brands EssenceMediacom, Mindshare and Wavemaker are appearing less frequently on pitch lists.

In our first "Market Leaders" Q&A, the Scotiabank brand leader explains why differentiation is the hardest job in financial marketing—and why brand and performance must work together.

A mobile TD billboard brought playoff chants from Canadian fans straight to the Blue Jays in Dunedin, turning spring training into a continuation of last fall’s excitement.

IWD 2026: For decades, women have given time, labour and emotional energy in exchange for the promise of progress. Charu Srivastava says it’s time that generosity delivers real authority and access.

Courage collects three prizes for its work with Skip and KFC, while Publicis Toronto wins a pair.

US indies dominate the table.

STRATIS is an agentic AI solution that its founders say has been “built to power the future of marketing.”

The original track by Montreal-born singer-songwriter Stacey Ryan celebrates the power of wishes for children with critical illnesses, inviting fans to create TikTok content with a branded effect.

The Fantasia-inspired campaign from One23West turns everyday tasks into a magical, chaotic spectacle.

When the story of the Japanese macaque Punch and his IKEA Djungelskog orangutan went viral last week, the retailer quickly swung into action.

The new “Homemade-ish” brand platform from Lifelong Crush is aimed primarily at on-the-go millennial families.

Meet Mark Charles, Doyinsola Ajayi, and Sade Euzebe — Black professionals shaping Canada’s advertising, marketing, PR, media, and production industries. Written by POCAM members, these profiles shine a light on voices that deserve to be seen and heard.

The new work from Full Punch features a revamped colour scheme and a new brand platform, "Familiar. Made Fresh."

The new work from Innocean focuses on the emotional bond drivers have with their Elentra.