"This was the rare moment where a holding company transformed with determination. It wasn't gentle, but it was clear," says Arthur Fleischmann.
STATE OF THE NATION
OMNICOM-IPG MERGER
POWER LISTS 2025
Campaign's pick for the Most Powerful Person in Canadian marketing and advertising
Judy John has not only transformed Edelman, she is reshaping the power dynamic of the creative landscape in advertising and PR.
Bensimon Byrne's "Max Hate" wins 2nd annual Campaign Cup
With a powerful statement against online misogyny and toxic masculinity, the emotional film for White Ribbon wins out against Forsman & Bodenfors' "Trojan Duet's Good Vibrations"
UP CLOSE
"People think it has some sort of special meaning to me. It doesn't. I just panicked"
A showcase of the breadth of creativity and individuality in our industry, through tattoos and the personal stories behind them
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COMMENT
We need to talk about Meta
CHRIS POWELL: Mark Zuckerberg's latest move proves once and for all that the ad industry needs to ask some serious questions about where (and why) it is spending its budgets.
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Marketing research professionals should take heed of the pollsters' problems
If the experts crunching data to predict elections are getting it wrong, why should we trust the experts crunching data to predict consumer behaviours, asks Éric Blais
ICON
The Coca-Cola bottle
The Coca-Cola bottle, with its iconic contour and fluted lines, is one of the most recognizable shapes in the world. Celebrated as a design classic, it was famously described by industrial designer Raymond Loewy as the “perfect liquid wrapper.”
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Campaign loves… Ryan Reynolds
In a series celebrating what we love about advertising, Campaign salutes movie star Ryan Reynolds for putting maximum effort into his production company and sometime ad agency.
