The campaign puts real advisors at the centre, positioning investing as something Canadians don’t have to navigate alone.

The reverse mortgage specialists have enjoyed strong growth, but tapped LLC to “shape the next chapter” of the brand

Working with technology partner Mobian, G&M aims to recover ad dollars lost to overly aggressive brand safety systems.

The former LG2 partner joins the agency following more than a decade leading some of Quebec’s most visible brand and cultural campaigns.

Viewers cast more than 123,000 votes in Quebec’s annual Super Bowl of Advertising, which was won by a spot featuring beloved feminist icon Janette Bertrand.

How Bruce Mau Design repositioned the McMichael Canadian Art Collection to honour its roots while inviting discovery and dialogue across eras, cultures and audiences.

A comedic holiday sketch brings BMO’s help desk to life, helping Santa deliver gifts across Quebec.

Legacy brands including John Deere and Lego were able to capture the spotlight from AI’s biggest players at the tech convention this week.

New deal will take fans “behind the curtain and closer to the action than ever before,” said FIFA secretary general Mattias Grafström.

The program gets an assist from athletes like the Blue Jays’ George Springer.

Set to roll out this spring, the global LLM unifies several AI models into one secure portal.

The appointment comes as part of the company’s effort to strengthen its media practice.

The campaign expands across Empire’s portfolio as the grocer uses Milano Cortina 2026 to link food, national pride and support for Olympic and Paralympic athletes.

The first campaign “hijacked” construction hoardings and “Post No Bills” signs around Toronto.

Publicis retained crown as biggest by valuation, ahead of enlarged Omnicom, during tough year for sector.

Following Omnicom’s acquisition of IPG, Omni is now also powered by assets originally under the latter.

The agency’s digital, sponsorship and AI expertise could help the organization “modernize the overall user experience,” said CFO Stephen Brooks.