THE WORK

Real Canadian Superstore "The Invitation" by One23West

A heartwarming holiday campaign that continues with the emotional storytelling introduced by the brand earlier this year.

Roots "Anything Roots" (in-house)

A new holiday campaign introducing Canadian "it" star Seth Rogen as the fashion retailer's "holiday concierge."

Destination BC "The Nature Rating" by Zulu Alpha Kilo

An AI-powered tool designed to assess how much nature is present in the media people consume in order to encourage more outdoor engagement. It launches alongside a global campaign called "Let The Outside In."

The J.M. Smucker Co., "J&PB," by Leo Toronto

A new campaign from Leo Toronto introduces the "J&PB," which consumers say really does taste different from a PB&J

Kids Help Phone "Defining Help" by McCann Canada

A national campaign introducing the next chapter of KHP's Feel Out Loud platform, anchored by a cinematic reinterpretation of The Beatles' song "Help!"

Pizza Hut "Work Friends" by Leo Toronto

A new spot that takes an offbeat approach to promoting the pizza chain's revamped app.

YMCA "Greater Together" by Onist Media & Creative Agency

A new campaign on the "Shine On" platform, that positions the YMCA as a place of connection in a time when it's needed most.

Whitten & Lublin "Leave the Payback to Us" by One23West

A follow-up campaign to 2023's "Bad Bosses Hate Us."

Holland Bloorview Kids Rehabilitation Hospital Foundation "Together We Dare" by Ultralight Creative

A fundraising campaign for Holland Bloorview Kids Rehabilitation Hospital, featuring youth patients daring viewers to challenge their perceptions of disability healthcare.

Egg Farmers of Canada "Eggs Everywhere" by Rethink

A new brand platform and campaign that builds on the award-winning "Eggs Anytime" platform. It is Rethink's first work with the brand since being named AOR earlier this year, following a competitive review.