THE SOCIAL EDIT

Campaign from Edelman Canada wants the condiment to claim its rightful place as a food A-lister.

Seven agencies pitched for the account, which covers Knorr and Hellmann's.

As brands experiment with digital twins and virtual creators, marketers are weighing the scale and efficiency of AI against the trust and human connection that drive real influence.

The platform lets brands launch city-based Instagram Story campaigns in minutes, tapping more than 2,000 creators and everyday users without the usual influencer processes.

New GM Bob Cornwall shares how the platform is bridging the gap between marketers and users, deepening engagement in mature markets, and positioning itself as a core growth engine for Canadian brands.

The latest trends, creator moves and platform updates marketers need to know.

Zeinab Sayed, head of measurement at #paid, outlines the benchmarks, brand-lift signals and creative formats that show whether influencer content is truly driving impact.

The latest trends, creator moves and platform updates marketers need to know.

The creator-first move positions Hermana to strengthen the bridge between influencers and brands through embedded creator leadership.

Simply having a funny or unhinged tone of voice is not enough.

Shuman joins Publicis to build a social-first team designed to help brands spark culture, engage communities, and create impact across platforms.

Ottawa says new data safeguards and oversight measures address security concerns while allowing TikTok to maintain its Canadian operations and support the country’s creator economy.

The latest trends, creator moves and platform updates marketers need to know.

From Olympic vlogs to behind-the-scenes training content, athletes are turning social platforms into media channels — and giving brands new ways to reach fans.

The five-part YouTube series shows how kitchens can be built on any budget, with expert tips, creative designs and renovation advice.

The original track by Montreal-born singer-songwriter Stacey Ryan celebrates the power of wishes for children with critical illnesses, inviting fans to create TikTok content with a branded effect.

Creator partnerships are no longer optional: 48% of marketers say they’re a must-have.

The Plus Company owned social agency also shakes up US leadership with plans to enhance creative innovation and client growth across North America.

Skipping a traditional 30-second spot, Kraft Mac & Cheese responded in real time to more than 50 Super Bowl commercials

By tricking consumers into watching a “soup or bowl,” DonerNorth helped the sandwich brand cut through one of the year’s most cluttered media moments.

The latest trends, creator moves and platform updates marketers need to know.

Media and social experts share their interpretation of the numbers to predict how brands will be reaching consumers on the platforms in the months ahead.

The campaign offers a clear look at how Pet Valu used creators to connect emotional storytelling with physical store behaviour in a competitive retail category.

The agency has hired Sophie Morel and Marine Didierlaurent as it expands its social team, aiming to deliver integrated, performance-driven content and influencer campaigns across Canada.

How Torri Webster chooses the brands she works with—and the ones she turns down.

“Our goal is to give consumers a reason to talk about your brand. I’m a content creator, not an ad agency, so we play by different rules,” says Adbot founder Raul Garcia

As the market matures, experts predict where growth, risk and opportunity will emerge next.

An ongoing exploration of the many ways social media is reshaping today’s advertising landscape.

They have been variously described as 'voices that matter', 'culture translators' and 'an effective way to cut through the noise' while recent findings have shown they also offer a strong ROI so are they a real alternative to the traditional marketing mix?

The latest trends, creator moves and platform updates marketers need to know